As a result of the research, business people in Norfolk were brought together to develop 7 key positive messages about Norfolk as a place to do business, live and work, which could be used across a range of marketing materials to promote Norfolk’s strengths.

The messages areas were:

-     Cost effective place to do business

-     Good travel links

-     Graduate skills

-     A place which has pride in architectural heritage and modern architecture

-     Beautiful landscape and excellent lifestyle

-     Culture and arts