Objectives of WP2 Regional Branding | Print |
  1. to fine-tune the character/identity, key qualities and potentials in a region.
  2. to develop a brand (story & marketing strategy)
  3. to communicate the brand inside the region to inhabitants, companies and organisations.
  4. to promote the region outside the region using the brand and marketing strategy.
  5. to monitor the activities, results and impact of the branding and the marketing.